In this area, we present you interesting literature on the topic PR-evaluation.

A list of books about pr-measurement you can download here: PR-Evaluation (174 KB / PDF) . There is another list of english literature  at the server of the  IPR.
Internet links concerning the topic you can find on Nanettes blog in German http://blog.pr-evaluation.de or in English http://pr-measurement.blogspot.com.
Nanette also has an Amazon-Favourites-list here.

These books you can order immediately by a click on the cover at Amazon!

Besson, Nanette. Strategische PR-Evaluation. VS Verlag 2008.
Order now at Amazon:

Informationen of the IPR, theInstitute of PR  (UK)
Survey: www.ipr.org.uk/unlockpr
Public Relations ROI: www.ipr.org.uk/research

Specialists from USA:
Katie Paine: www.measuresofsuccess.com

Cutlip, Scott; Center, A.; Broom, Glen (1985)
Effective Public Relations. Prentice Hall New Jersey 1985 (7. Auflage 1994)

Daymon, Christine; Holloway, Immy (2003)
Qualitative Research Methods in Public Relations.Routledge 2003.
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Delahaye Paine, Katharine (2000)
The State of Communications Measurement around the World. In: Katharine Delahaye Paine: Vortrag: "The State of Communications Measurement around the World" on the occasi of "The 7th Annual Communications Measurement and Benchmarking Conference" Oct 2000, NH, USA. available at: http://www.delahayemedialink.com
December 2000

Fairchild, Michael (1997)
How to get real Value from Public Relations. ICO London 1997

ICO and AMEC Association of Media Evaluation Companies and International Committee of Public Relations Consultancies Associations (1997)
The Power of the Media - and how to measure it. 9 Lincoln´s Inn Fields, London WC2A 3BP, UK London 1997

IPR - The Insitute for Public Relations Research and Education (1997)
Guidelines and Standards for Measuring and Evaluating PR Effectiveness. University of Florida, PO Box 118400, Gainsville, Fl 32611-8400, USA http://www.instituteforpr.com
June 1997

IPRA - International Public Relations Association (November 1994)
Gold Paper 11, November 1994. In: IPRA 1994: Public Relations Evaluation: Professional Accountability. IPRA Genf November 1994

Rossi, Freeman und Lipsey (1999)
Evaluation: A systematic Approach. Sage Newbury Park 1999 6. Auflage

Wottawa, Heinrich & Thierau, H. (1998)
Lehrbuch Evaluation. Huber Bern 1998

Disclaimer: We explicitly distance ourselves from the links that are presented here!

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