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Trainings


With Dr. Nanette Besson, an acknowledged professional in the sector of PR-Evaluation (doctorate on this topic, professional experience since 1996) is at your disposal for inhouse-trainings. The trainings are individually suited to your requirements. The topics can be processed theoretically, practically or technically (like computer trainings).
Potential topics are for example:

  • „Evaluation with your own, already existing resources“
  • „Conception of your own evaluation instruments“
  • „Evaluation with existing data“
  • „Media resonance analysis with MS Office“
  • „Theoretical models of PR-evaluation“
  • „Evaluation instruments of social sciences“
  • „Strategic PR-evaluation with a balanced PR-evaluation system“

We would be pleased to do the organization of such a training in cooperation with external specialists for education and trainings!
When you are interested, please contact  besson@pr-evaluation.de.


Lectures

Dr. Besson also offers specialist lectures on a large variety of central issues of PR-evaluation. Topics and profundity of the presentations are individually suited to the audience and the occasion.
Potential topics are for example:

  • „Situation of PR-evaluation“
  • „Methods and instruments of PR-Evaluation“
  • „Project management for PR-evaluation“
  • „Balanced PR-evaluation system“
  • „Opportunities and limits of the media resonance analysis“
  • „Objective and purpose of PR-evaluation“
  • „Theoretical models of PR-evaluation“

The lectures are afterwards on this website available for downloads.

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