The Balanced PR-Evaluation System

The "Balanced PR-Evaluation System" is a creation of Dr. Nanette Besson, who
designed and tested it in her dissertation. The PR score system gives a clear, condensed representation and assessment of quality and quantity of a PR-program. The investment, which has been made for the planning and implementation of the PR-program is related to the effect of the measure. The overall judgement gives a relative valuation: How good was the program in relation to the effort?

The "Balanced PR-Evaluation System" by Nanette Besson:

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